In today’s competitive business world, having access to information is key to maintaining a competitive edge. It is information that allows corporations to assess their position in the market and accordingly make the right decisions going forward.

Every single day, the corporations of the world generate countless amounts of data but not a lot of information. These systems are known as “data rich, information poor”.

Today’s Information Systems are providing more comprehensive analytical as well as reporting tools.  Many corporations have adapted large Business Intelligence (BI) initiatives to gather data from multiple sources into a single location to allow “One Stop Shopping” for information instead of having to go through multiple systems.

However, despite all these efforts, lack of user awareness has remained a major problem. This has been mostly due to:

• The information is hard to get.  In many cases, the systems are complex and can only be used by trained users.




• In today’s business world, the reporting systems should be able to adjust to a corporation’s constantly changing initiatives. In many cases the complexity and lack of flexibility of these systems do not allow necessary changes to happen quickly and effectively. Hence, much of the available information remains irrelevant or obsolete.




• The information is not often correct; hence unreliable. Unreliable information is ignored. Ignoring the information causes it to become irrelevant and eventually obsolete. (Please see the white paper “The Perpetual Improvement Cycle” under the Papers section)

We have a vision towards improving information visibility and awareness.  We feel that today’s information systems place too much emphasis on data and information generation and too little on user awareness.  Lack of user awareness is the main reason behind the downfall of any information system.  We strongly believe that by improving the user awareness, both information quality and performance will improve.

Our vision can be simply summarized as “Providing effort-free information”.  This means keeping you aware of your mission critical information without you spending time and effort finding it. 

To achieve this vision, APEX has been designed to fulfill the following requirements:

• Vast data gathering. To get the information that matters, it is necessary to gather data from various sources including legacy systems, data marts and the internet




• The best information is real-time, on-time. Real-time mission critical information delivered on-time results in better performance and more effective decision making




• Red flags improve performance. Real time red flags and alarms are essential in allowing the user to be proactive in dealing with potential problems in early stages.




• Presentation is critical. Highly graphical presentations play an important role in getting the attention of the user.




• Only the right information matters.  Avoid information overload.  Target each audience group with the information that pertains to them 




• Information should come to you, not the other way around. It is essential to minimize the efforts required for acquiring information




• Quick adaptability to sudden changes in the management initiatives.  Information requirements change all the time.  Powerful, yet simple report design and management capabilities should allow for quick turn-around for design and delivery of reports




• Seamless integration into any corporate web sites.  APEX can integrate into the corporate website and become available to all employees